"Just as with any good story, a data tale has to have a beginning, a middle, and an end. It needs to be presented without bias and with the proper empathy and context so business users can absorb and leverage the insights for more intelligent decision-making."
Beth Stackpole, Independent Business and Technology Writer
"If you want people to make the right decisions with data, you have to get in their head in a way they understand. Throughout human history, the way to do that has been with stories."
Miro Kazakoff, Senior Lecturer, MIT Sloan School
"The skill of data storytelling is removing the noise and focusing people’s attention on the key insights."
Brent Dykes author of Effective Data Storytelling: "How to Drive Change with Data, Narrative, and Visuals"
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